“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” – Bruce Clay
Millions of apps have evolved today in the digital world and billions of the individuals download the mobile apps daily. The growing trend of the mobile in this world has transformed the entire landscape of the digitized ambiance. It means you are standing in the competition against the same service provider. This will significantly evolve need of ASO (App Store Optimization).
App store optimization
App Store Optimization is the process of enhancing the visibility of your mobile apps in the app store such as iTunes, Google Play store, Apple app store, etc. With the increase in the number of mobile apps in the App store, the competition to clutch the top position in the App Store has been growing swiftly. As per the today’s hard-hitting ambiance, it is indispensable to put the equivalent emphasize on app marketing and app development as well.
App Store has become like an ocean and when you register your app in the app store that means you are competing against thousands of other similar apps.
It’s not about traffic, it’s about conversion. Just like SEO for the search engines, ASO provides the same service and is a proven technique that will assist developers to drive their apps to the top of the pile, maximizing download and ultimately, the revenue potential. It’s all about downloads, you have to increase the number of downloads for your app and this will be achieved through the strategic app store search optimization.
Perks of the ASO (App Store Optimization)
- Improve search results within an app store:
App Store optimization is the straightforward technique to enhance the results and immediate app comprehension within app store lists with an optimized name. Finding the app in the app store is just like searching for a needle in the haystack. So, to shine like a diamond in the haystack, you have to adopt the App Store Optimization process and improve your search results within the haystack.
- Acquire app ranking opportunities:
SEO is the process to increase the rank of your website on search engine result page and same as the ASO, it is to improve the ranks of the mobile app in the app store and ultimately profitable for your company. App store optimization is specially for improving the visibility of the mobile apps in the app store so that if any user will enter the term in the search bar, then it will involuntarily appear in the top results.
- Increase conversion with icon and screenshots:
The app store optimization is the procedure to improve brand recall and rapid app comprehension and ultimately enhance the conversions with icons and screenshots. Icons are the imperative mode to showcase your brand, however, the condition is that it should be catchy enough to magnetize the audience in one go. The icon is your brand’s image and makes it worth appealing and expressive that the users get acknowledged with the services by just glancing at the icon.
Plus, screenshots are the other lucrative approach to demonstrate your products and services in a precise manner. People attract what they see more, rather they have read.
- Increase salability:
The app store optimization is to improve search discovery with a SEO focused product description. The product description includes the targeted keywords and the details of the app that will be well-written that the customer gets attracted towards the mobile app to try it. The description has a very hard impact on the existence of the mobile app in the app store.
- Enhance user experience:
A mobile app having all the good customer-enriched features will significantly lead to the enhancement of the user experience. Simply, the mobile app developers study their competitors greatly and give the regular updates to the users along with the new features. This will make the end-users pleased and may be they will give the reference of your mobile app to others also. Wow! This is just like a magical experience.
- Other auxiliary parameters:
- Cross promote your apps: Some mobile app developers include their company’s information at the end of the app description. This is how the customers will reach you and; on the website, you can mention the other apps they might like. This is the cross-promotion of your app.
- Call to action: This is the part of your app description. In some places of your app description, for e.g. – after the demonstration of icon and services, invite the users to download the app. This will also give you an enchanting experience. Like- “Download X to enjoy Y”, so as to trigger the decision.
- App-rating system: App-rating system is the top-notch element in the mobile app landscape. Although, users click on “Later” when the pop up of rating the app appears on screen, but before downloading the peculiar app, a user must have noticed the ratings and the users’ reviews. The ratings have influenced a lot in determining the number of downloads of that specific mobile app.
ASO (App Store Optimization) is the influential approach to enhance the perceptibility of the mobile app. Google Play Store and iOS Store have the billions of apps and among them your app is equivalent to other apps proffering the similar services. So, if you have a full-fledged website that delivers mobile app designing and development applications, then to shine like a Pole star among all the stars, apply the app store optimization process and be benefited. Just look at the elements of mobile app (name, icon, screenshots, product description, keywords) from the users’ perspectives to ensure that they are in sync with the market trend.